Light
Dark
Case Study
DK Fuel
A brand and website rebuild for a media studio that needed presence as bold as its work.
Services :
Brand, Web
Year :
2024
Timeline :
6 weeks
The Challenge
Lumen's films were already winning the rooms that matter. Their site and identity still looked like a freelancer portfolio from 2019 — safe type, stock layouts, nothing of the high-contrast editorial energy in the work itself. Directors and brand clients needed a signal they belonged on the shortlist.
The Solution
The brand was rebuilt around contrast and pace: a sharp wordmark, a type system that feels printed, and a site that treats film stills like magazine spreads. Case studies open large, load fast, and get out of the way of the work.
A press kit that writes itself.
Beyond the site, Lumen got reusable key visuals, social templates, and a light brand guide — so pitches and credits arrive looking like Lumen every time.
Behind the Work
Handoff
Keep looking
